The Health & Wellness Marketing Show

034: The Future of Medicine With Dr. Meghan Walker

What if the true transformation in healthcare starts with reimagining what’s possible beyond “fine”?In this powerful episode of the Health and Wellness Marketing Show, Uli Iserloh speaks with Dr. Meghan Walker – naturopathic doctor, entrepreneur, and author of the book Impact Medicine – about how the future of medicine lies not in treating sickness, but in empowering potential. Together, we explored the “Line of Fine,” the rise of consumer-led transformation, and how practitioners can create scalable care models that serve both their patients and their own purpose.If you’ve ever felt like the traditional system doesn’t match your vision for real healthcare, this episode will reignite your passion and give you a framework to lead the future of medicine.Listen To Learn:
Discover the “Line of Fine” framework and why our current sick-care model fails to help patients reach their health potential.
Learn how to build practices that deliver transformation – not just transactions – through scalable, impact-driven care.
Understand why patients are already driving a new healthcare economy by seeking solutions outside the traditional system.
Find out how to structure your offerings to meet people where they are – starting with free content, into DIY tools, and leading to high-touch care.
Explore future trends in health like bioenergetic medicine, group programs, and leveraging digital tools to improve access and reduce burnout.
Quotes:
“Fine is the standard of care – and that’s the problem.” (03:15 | Dr. Meghan Walker)
“Impact medicine is about building a healthcare system on the other side of the line of fine—one that leads people toward their full potential.” (09:45 | Dr. Walker)
“Not every patient wants to work with you 1-on-1 out of the gate – and that’s okay.” (15:12 | Dr. Walker)
“When people get their health back, they can change the world.” (27:21 | Dr. Walker)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect with Dr. Meghan Walker
Website: https://meghanwalker.com/Podcast: https://podcasts.apple.com/us/podcast/impact/id1212507113?mt=2Facebook: https://www.facebook.com/drmeghanwalker/Instagram: https://www.instagram.com/drmeghanwalker/Facebook Group: Impact Money Club https://www.facebook.com/groups/impactmoneyclubTikTok: https://www.tiktok.com/@drmeghanwalkerGet Meghan Walker’s book Impact Medicine
 

033: Creating A Flow-Channeled Culture With Dr. Lara Salyer

What if your practice culture helped you avoid burnout – and brought more joy to medicine?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Dr. Lara Salyer to explore how practitioners can design a “flow-channeled culture” that supports well-being, creativity, and sustainable success. Drawing from neuroscience, flow research, and her own experience in functional medicine, Dr. Lara shares her AHA framework and practical ways to reclaim autonomy, reduce overwhelm, and bring purpose back into your practice.If you’ve ever felt drained or disconnected in your work, this episode will show you how to find your spark again—and create a culture that supports everyone involved.Listen To Learn:
Discover how creating a “catalyst culture” built around flow and psychological safety can reduce burnout and improve patient outcomes.
Learn Dr. Lara’s AHA framework – Anchor, Highlight, Activate – for reversing burnout and aligning your practice with your personal values.
Understand why solo practitioners and small teams must prioritize emotional embodiment, energy alignment, and systemization to thrive.
Find out how switching from packages to memberships can create healthier dynamics, more predictable revenue, and better results for patients.
Uncover why documenting simple SOPs – even if you're a team of one – can drastically reduce cognitive load and increase efficiency.
Quotes:
“Flow is the opposite of burnout – it’s where clarity, creativity, and calm live.” (03:05 | Dr. Lara Salyer)
“We can’t keep doing what we’re doing in healthcare and expect different results.” (10:01 | Dr. Lara)
“Success isn’t always about outcomes – it’s about how you show up and what you can control.” (17:45 | Dr. Lara)
“Write things down – even if it’s just for you. SOPs aren’t just for teams; they’re for your brain.” (28:18 | Dr. Lara)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect with Dr. Lara Salyer
Instagram: https://instagram.com/drlarasalyer Facebook: https://facebook.com/drlarasalyer Linked-In: https://www.linkedin.com/in/drlarasalyer/ TikTok: https://www.tiktok.com/@creativity.doctor Website: https://drlarasalyer.com

032 - How To Create More Compelling Videos

Are you struggling to create videos that truly connect with your audience?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Ryan Koral, a seasoned video strategist and founder of Tell Studios, to discuss how healthcare professionals can leverage video marketing effectively. Ryan shares expert insights on storytelling, content creation, and how to make engaging videos without expensive equipment.
If you're a practitioner or business owner looking to create more compelling videos that attract and retain patients, this episode is for you!
What You'll Learn:
Discover why video is one of the most powerful tools for building trust and authority in your market.
Learn how to craft compelling stories that captivate your audience and drive engagement.
Understand the key ingredients of high-quality video content—even if you're on a budget.
Find out how to overcome the fear of being on camera and develop a natural, confident presence.
Explore strategies for repurposing video content across multiple platforms for maximum reach and impact.
Quotes to Remember:
“Great video content isn’t about perfection—it’s about authenticity and connection.” (05:12 | Ryan Koral)
“Your story is what makes you unique—lean into it, and your audience will respond.” (14:37 | Ryan Koral)
“People don’t buy what you do, they buy why you do it. Video is the best way to communicate your why.” (22:58 | Ryan Koral)
“A single well-crafted video can work for you 24/7, helping you attract and educate patients effortlessly.” (31:21 | Ryan Koral)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Ryan Koral:
Website: https://www.tellstudios.com/Instagram: https://www.instagram.com/ryankoral/Linkedin: https://www.linkedin.com/in/ryankoral/Facebook: https://www.facebook.com/ryankoralX: https://x.com/ryankoral

031 - The DEA Framework For Success With Billy Sticker

What if success wasn’t just about what you do, but who you become?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Billy Sticker, founder of Chirocandy and host of The Blessed Entrepreneur podcast.
Billy shares his DEA Framework – a powerful three-step formula for achieving success in business, relationships, and personal growth. He also reveals why most people get stuck and how shifting your mindset can unlock new levels of achievement.
If you’re ready to stop struggling and start thriving, this episode will give you the clarity and confidence to take action!
Listen to learn:
Discover the DEA Framework—Desire, Expectation, and Action—and how it shapes long-term success.
Learn why you don’t get what you desire—you get what you expect, and how to shift your mindset accordingly.
Understand why taking action, even before you feel ready, is the key to becoming the person who achieves success.
Find out how social proof and testimonials can be the missing ingredient in your business growth.
Explore the biggest mistakes entrepreneurs make when building a business—and how to avoid them.
Quotes to Remember:
“You don’t get what you desire, you get what you expect.” (05:40 | Billy)
“Success isn’t about what you do—it’s about who you become in the process.” (03:02 | Billy)
“If they can do it, I can do it. The key is belief.” (06:57 | Billy)
“Marketing isn’t about selling—it’s about starting a relationship.” (15:00 | Billy)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Billy Sticker
Website: https://chirocandy.com/Instagram: https://www.instagram.com/thebillysticker/Linkedin: https://www.linkedin.com/in/billysticker/Facebook: https://www.facebook.com/billysticker/Youtube: https://www.youtube.com/@BillyStickerAmazon: http://billysticker.com/amazon

030 - Drivers & Drainers For Long-Term Success With Tony Grebmeier

What’s holding you back from living a truly fulfilled life?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Tony Grebmeier, serial entrepreneur, mentor, and creator of the Be Fulfilled Journal, to discuss the hidden drivers and drainers that shape long-term success. Tony shares his powerful personal journey—from hitting rock bottom to finding deep personal and professional fulfillment—and the mindset shifts that helped him break through.If you’re feeling stuck, unfulfilled, or simply want to maximize your potential, this episode will challenge you to rethink your approach to success.
Listen to learn:
Discover the difference between drivers that propel you forward and drainers that hold you back—and how to identify them in your life.
Learn why excuses keep people trapped and the mindset shift needed to break free from them.
Understand the power of accountability, mentorship, and surrounding yourself with the right people.
Find out how small daily habits, journaling, and self-reflection can create long-term success.
Explore Tony’s personal story of overcoming rock bottom and how it shaped his mission to help others find fulfillment.
Quotes to Remember:
“You either let your past pull you back, or you find something in front of you to pull you forward.” (04:28 | Tony)
“Excuses are just insecurities disguised as reasons.” (08:16 | Tony)
“Your success is determined by what you tolerate—identify and remove the drainers in your life.” (18:30 | Tony)
“Fulfillment isn’t found in achievement—it’s found in being fully present and intentional with your life.” (23:22 | Tony)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Tony Grebmeier
Website: https://www.tonygrebmeier.com/Instagram: https://www.instagram.com/tonygrebmeierLinkedin: https://www.linkedin.com/in/tonygrebmeier/Facebook: https://www.facebook.com/tonygrebmeier/X: https://x.com/tonygrebmeier/

029 - The Membership Model: A Smarter Approach to Patient Care

Are you tired of the feast-or-famine cycle in your practice?One month, you have plenty of new patients... and you focus all your time on patient care instead of marketing your practice. Next month? It's crickets, and you focus all your time on enrolling new patients.In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Dr. Linda Matteoli, founder of Origins Functional Medicine and Origins Incubator, to explore the membership model – a game-changing shift in healthcare.Dr. Mattioli shared how she built a thriving membership-based practice, scaling to 100 members in her first year, and how this approach provides financial stability, deeper patient relationships, and better health outcomes.In addition, Uli "quizzed" Linda on how she conducts her Foundational Assessment (the first paid appointment), and what she includes so that patients commit to the subsequent membership.If you’re a practitioner looking for a sustainable way to grow your practice while delivering exceptional care, this episode is for you!Listen to learn:
Discover why the membership model offers a more predictable income stream and better patient outcomes compared to fee-for-service and package-based models.
Learn how to structure a membership that goes beyond visit-based care and truly supports a patient’s healing journey.
Understand the key components of a successful membership—including education, support, and personalization—that keep patients engaged and invested.
Find out how to transition from fee-for-service to a membership model without overwhelming yourself or your patients.
Explore the four stages of practice growth and what steps to take at each stage to build a sustainable, scalable membership-based business.
Quotes to Remember:
“A membership model isn’t just about visit – it’s a healing container that allows you to guide patients through their entire journey.” (04:15 | Dr. Matteoli)
“If patients don’t see a clear path to progress, they drop off. The membership model creates a long-term partnership in their healing.” (12:39 | Dr. Matteoli)
“You need to price your membership at a level where within a few months, you’re out of the red.” (52:44 | Dr. Matteoli)
“More patients stay engaged when they feel supported – not just with appointments, but with education, accountability, and community.” (06:52 | Dr. Matteoli)
Resources:
Stages of Practice Growth Guide – Identify where you are in your membership journey and get actionable next steps: OriginsIncubator.com/Stages
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Linda Matteoli
Website: https://www.originsfm.comInstagram: https://www.instagram.com/originsfunctionalmedicineFacebook: https://www.facebook.com/originsfunctionalmedicineOrigins Incubator: https://www.originsincubator.com/
 

028 - Activating Referrals With Stacey Brown Randall

Are you leaving referrals on the table?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with Stacey Brown Randall, author of Generating Business Referrals Without Asking and host of The Roadmap to Grow Your Business podcast. Stacey shares a game-changing approach to referrals—one that doesn’t rely on awkward asks, gimmicky incentives, or nonstop networking. Instead, she reveals the science behind why referrals happen and how to naturally generate more of them by focusing on relationships and trust.If you’ve been relying on luck for referrals, this episode will give you a repeatable, relationship-driven strategy to grow your business.
Listen to learn:
Discover why traditional referral tactics—asking, paying, or waiting—aren’t effective and what actually works instead.
Learn the two key ingredients that make a referral a true referral (and why many so-called referrals aren’t real).
Understand how to nurture referral sources so they naturally want to send business your way—without feeling forced or transactional.
Find out why gratitude and relationship-building are the secret weapons to activating more referrals.
Explore Stacey’s Referral Ninja Roadmap and how to move from accidental referrals to a consistent, predictable system.
Quotes to Remember:
“Referrals aren’t about you. They’re about the referral source helping someone they trust.” (05:28 | Stacey)
“You deserve referrals, but you’re not owed them—you have to invest in relationships.” (27:49 | Stacey)
“People don’t remember what you do—they remember how you make them feel.” (22:24 | Stacey)
“The best businesses grow by word-of-mouth, but word-of-mouth doesn’t happen by accident.” (10:43 | Uli)
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Stacey Brown Randall
Website: https://staceybrownrandall.com/Instagram: https://www.instagram.com/staceybrownrandall/Linkedin: https://www.linkedin.com/in/staceybrandall/Youtube: https://www.youtube.com/@referralswithoutaskingFacebook: https://www.facebook.com/StaceyBrownRandall/X: https://x.com/staceybrandall/

027 - How To Be Healthy In An Unhealthy World With Pilar Gerasimo

Is it possible to thrive in a world that seems designed to keep us unhealthy?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with Pilar Gerasimo, author of The Healthy Deviant and founding editor of Experience Life Magazine. Pilar argues that in today’s society, making healthy choices requires a level of social deviance. She shares a powerful framework for breaking free from unhealthy societal norms, reclaiming your energy, and building resilience.
If you've ever struggled with motivation, self-discipline, or sustaining healthy habits, this episode will completely change your perspective!
Listen to learn:
Discover why our modern world is structured to make healthy living difficult—and what you can do to fight back.
Learn why most people don’t lack willpower, but instead suffer from chronic depletion caused by societal demands.
Understand the Vicious Cycle of the Unhealthy Default Reality and how it keeps people stuck in unhealthy habits.
Find out how The Virtuous Cycle of Healthy Deviance can help you regain energy, confidence, and control over your health.
Explore the three Non-Conformist Competencies that allow you to create lasting health and resilience.
Quotes to Remember:
“What looks like a problem of willpower is often actually a problem of chronic depletion and distraction.” (05:00 | Pilar)
“You either break the rules, or you break yourself.” (25:00 | Pilar)
“Normal is overrated. In today’s world, normal is sick, tired, and burned out.” (25:30 | Pilar)
“If you want to be healthy, you have to deviate from societal norms.” (15:00 | Pilar)
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Pilar Gerasimo
Website: https://pilargerasimo.com/Instagram: https://www.instagram.com/pgerasimo/Linkedin: https://www.linkedin.com/in/pilargerasimo/Facebook: https://www.facebook.com/PilarGerasimo/X: https//x.com/pgerasimo/Pinterest: https://www.pinterest.com/pgerasimo/

026: Why You Should Start a Podcast With Danny Ozment

Ever thought about starting a podcast but weren’t sure if it’s worth it?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Danny Ozment, founder of Emerald City Productions and a podcast consultant for top brands like Salesforce, LinkedIn, and The John Maxwell Team. Danny shares why podcasting is one of the best long-term investments for service professionals, helping build trust, establish thought leadership, and grow your business.If you've been on the fence about launching a podcast, this episode will give you the clarity—and confidence—you need to get started!Listen to learn:
Discover why podcasting is the most effective way to build trust and brand loyalty over time.
Learn how a podcast can position you as a thought leader—even if your audience doesn’t listen to every episode.
Understand why podcasting is like referral marketing at scale and how it helps you attract ideal clients effortlessly.
Find out the biggest mistakes new podcasters make and how to set yourself up for long-term success.
Explore the essential tools, platforms, and strategies to launch your podcast without getting overwhelmed.
Quotes to Remember:
“A podcast builds trust like nothing else—you become a familiar voice in your audience’s daily life.” (09:07 | Danny)
“Your podcast doesn’t have to go viral. It just has to reach the right people consistently.” (26:09 | Danny)
“The best time to start a podcast was five years ago. The second best time is today.” (05:46 | Uli)
“Start ugly. Don’t wait for perfection—just get started.” (30:14 | Danny)
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Danny Ozment
Website: https://dannyozment.com/Instagram: https://www.instagram.com/dannyozment/Linkedin: https://www.linkedin.com/in/dannyozment/Facebook: https://www.facebook.com/DannyOzmentPodcasting/X: https://x.com/dannyozment/Emerald City Productions: https://emeraldcitypro.com/

025 - Moving Your Personal Brand To Centerstage With Robby Fowler

Why do some personal brands stand out while others struggle to gain traction?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with branding strategist Robby Fowler to explore what it really takes to move your personal brand from backstage to center stage. Robby shares powerful insights on brand positioning, storytelling, and differentiation—so your ideal audience immediately understands why they should choose you.If you're ready to clarify your message, stand out in a crowded market, and attract the right clients, this episode is for you!
Listen to learn:
Discover the three essential P’s of brand positioning—people, problem, and process—and why clarity in these areas is crucial for success.
Learn how to inject your unique reputation, ideas, skills, and experiences into your brand to stand out from competitors.
Understand why many personal brands remain “stuck” in the background and what steps you can take to move to center stage.
Find out why radical empathy is the secret to connecting with your audience and building long-term trust.
Explore the difference between branding and marketing—and why branding should come first to make your marketing dollars go further.
Quotes to Remember:
“A mist in the pulpit is a fog in the pew—if you’re unclear, your audience will be, too.” (05:20 | Robby)
“Fog slows down even the fastest Ferrari. Without brand clarity, your business can’t move forward.” (09:18 | Robby)
“Good marketing makes people aware of you, but strong branding makes them choose you.” (12:55 | Robby)
“Radical empathy is the difference between working for your clients and having a heart for your clients.” (35:32 | Robby)
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Robby Fowler
Website: https://robbyf.com/Instagram: https://www.instagram.com/rfowler/Linkedin: https://www.linkedin.com/in/robbyfowler/Facebook: https://www.facebook.com/robbyfcom/