The Health & Wellness Marketing Show

024 - Building A Personal Brand

How do you stand out in a world where AI-generated content is everywhere?In this episode of the Health and Wellness Marketing Show, Uli Iserloh and Mike Kim explore why AI tools like ChatGPT are making human connection and trust more important than ever—and how personal brands can differentiate themselves by embracing video, storytelling, and authenticity. Mike, a personal branding expert and author of You Are the Brand, shares actionable strategies to help you build a brand that attracts loyal clients and sets you apart in a crowded market.
If you're looking to strengthen your brand, connect with your audience, and future-proof your business, this episode is a must-listen!
Listen to learn:
Discover why personal branding is more than just content—it's about identity, reputation, and trust.
Learn how AI tools are changing content marketing and why trust is the new currency in business.
Understand the power of video and why showing up on camera is critical for building credibility.
Find out how storytelling and sharing personal experiences can strengthen your brand and deepen connections with your audience.
Explore the five types of marketing voices and how to find yours to stand out in a noisy world.
Quotes to Remember:
“Marketing isn’t about closing a sale—it’s about opening a relationship.” (00:26 | Mike)
“In a world flooded with AI-generated content, personal brands are becoming trust filters.” (04:11 | Mike)
“Good marketing attracts, but great marketing repels—it makes people decide if you’re for them.” (10:54 | Mike)
“AI can’t tell your story. That’s your job—and it’s the key to building real trust.” (18:08 | Mike)
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Mike Kim
Website: https://mikekim.comInstagram: https://www.instagram.com/mikekimLinkedin: https://www.linkedin.com/in/mikekimtv/Youtube: https://www.youtube.com/youarethebrandFacebook: https://www.facebook.com/mikekimtvX: https://x.com/mikekimtvTiktok: https://www.tiktok.com/@mikekimtv

023 - The Power Of Magic Words With Majeed Mogharreban

How can the right words transform your influence, confidence, and business success?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with expert speaker coach Majeed Mogharreban to explore the power of “magic words” in public speaking, sales, and everyday communication. As the founder of the Expert Speaker Institute and a TEDx speaker, Majeed shares how simple word choices can shift perspectives, enhance storytelling, and elevate your impact—whether on stage, in marketing, or in personal conversations.If you want to become a more confident and persuasive communicator, this episode is packed with actionable insights you can start using today!Listen to learn:
Discover how small shifts in language—like replacing “I hope” with “I trust”—can change your mindset and influence others more effectively.
Learn why storytelling is the most powerful tool for communication, and how to structure engaging stories that captivate your audience.
Understand the three essential story types every entrepreneur should master: your journey story, success stories, and cautionary tales.
Find out how to use the “present tense” and dialogue to make your stories more engaging and memorable.
Explore Majeed’s expert strategies for leveraging storytelling in public speaking, marketing, and social media.
Quotes to Remember:
“Words create reality—choose them intentionally.” (01:30 | Majeed)
“The greatest sales tool is your customer’s imagination.” (08:22 | Majeed)
“Your brain is wired for stories—use them to engage, inspire, and sell.” (06:20 | Uli)
“Selling and leadership are the same—both rely on influencing others through storytelling.” (08:22 | Majeed)
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Majeed Mogharreban
Website: https://www.majeedm.com/Instagram: https://www.instagram.com/majeedmogharreban/Linkedin: https://www.linkedin.com/in/majeedmogharreban/Youtube: https://www.youtube.com/user/majeed411Facebook: https://www.facebook.com/majeed.mogharreban/X: https://x.com/MajeedM/

022 - The ADDD Productivity Framework

What if you had to free up 20+ hours a week—how would you do it?In this solo episode of the Health and Wellness Marketing Show, Uli Iserloh introduces the ADDD Productivity Framework—an essential system for streamlining your workflow and maximizing efficiency. Inspired by last week’s discussion on preparing for life’s unexpected challenges, this framework will help you automate, delegate, defer, and focus only on the highest-impact tasks in your business.If you’re looking for a simple yet powerful way to reclaim your time and boost productivity, this episode is a must-listen!Listen to learn:
Discover how automation can permanently remove repetitive tasks from your to-do list, freeing up mental bandwidth and reducing admin overload.
Learn the best ways to delegate tasks—both internally and externally—to ensure your team operates at peak efficiency.
Understand the power of deferring or deleting low-value tasks that drain your time without delivering a meaningful ROI.
Find out how to identify and focus only on high-impact work that requires your expertise, ensuring maximum results with minimal effort.
 
Quotes to Remember:
“Automation is 24/7—it frees up time and mental energy for more important tasks.” (00:24 | Uli)
“If it can’t be automated, delegate it. Train once, then let your team handle it.” (02:37 | Uli)
“Not every task deserves your attention—defer or delete anything that isn’t driving results.” (04:00 | Uli)
“Your time is best spent on high-impact activities that move the needle in your business.” (05:48 | Uli)
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Mike Kim
Website: https://mikekim.comInstagram: https://www.instagram.com/mikekimLinkedin: https://www.linkedin.com/in/mikekimtv/Youtube: https://www.youtube.com/youarethebrandFacebook: https://www.facebook.com/mikekimtvX: https://x.com/mikekimtvTiktok: https://www.tiktok.com/@mikekimtv

021 - The Big 5 Every Practitioner Should Prepare For

Are you prepared for life’s inevitable disruptions to your business?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh and Mike Kim tackle the often-overlooked “Big 5” challenges every practitioner must prepare for: death, disability, divorce, disagreement, and retirement. These scenarios can profoundly impact your practice if you’re unprepared. Learn how to create systems, build a trusted team, and document critical information to ensure your business can thrive – even in the face of adversity.
If you’ve been putting off these essential preparations, this episode will serve as your wake-up call.
Listen to learn:
Discover why the “Big 5” challenges – death, disability, divorce, disagreement, and retirement – demand proactive planning to protect your business.
Learn how to create a “legacy binder” with critical documents, contacts, and access information for emergencies or transitions.
Understand the importance of having a trusted “freedom team” of professionals, including accountants, lawyers, and financial advisors, to support your practice.
Find out how to document processes and responsibilities to minimize disruption if a key team member leaves or becomes unavailable.
Uncover how to use tools like LastPass, Dropbox, and digital SOPs to ensure continuity and security in your practice.
Quotes to Remember:
“Are you leaving behind a mess or a masterpiece?” (08:38 | Mike)
“Preparedness isn’t sexy, but it’s essential to protect your business and your clients.” (07:24 | Uli)
“The knowledge your team takes with them when they leave is your biggest risk.” (21:00 | Uli)
“Building a trusted team of professionals is key to weathering any storm.” (19:39 | Mike)
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Mike Kim
Website: https://mikekim.comInstagram: https://www.instagram.com/mikekimLinkedin: https://www.linkedin.com/in/mikekimtv/Youtube: https://www.youtube.com/youarethebrandFacebook: https://www.facebook.com/mikekimtvX: https://x.com/mikekimtvTiktok: https://www.tiktok.com/@mikekimtv

020: The Keys to Conversational Selling With Tom Jackobs

In this episode of the Health and Wellness Marketing Show, Uli dives into the art of conversational selling with sales expert Tom Jackobs.
With decades of experience and a proven track record in fitness and the health & wellness industries, Tom shares how to build authentic connections with potential clients, overcome objections, and enroll patients – all without high-pressure tactics.
If you’re ready to transform how you approach sales calls and discovery sessions, this episode is packed with practical strategies to help you serve your clients while growing your business.
Listen to learn:
Discover the four key questions that make up Tom’s conversational selling framework to identify client needs and create urgency without pressure.
Learn how to build rapport and approach sales calls with authenticity, ensuring clients feel supported rather than sold to.
Understand why consistent and timely lead follow-up is critical, and how responding within 20 minutes can double your success rate.
Find out how to transition from lead magnets or webinars to booking discovery calls seamlessly, using customer service-oriented techniques.
Uncover the role of pre-education and effective discovery calls in setting the stage for successful sales.
Quotes:
“Sales doesn’t come naturally—it’s a learned skill anyone can master.” (03:55 | Tom)
“Focus on helping clients realize what the next step is and make it easy for them to take it.” (21:48 | Tom)
“Following up within 20 minutes is crucial—leads get cold fast.” (12:38 | Tom)
“Selling is serving; you can’t help clients if they don’t commit to your solution.” (10:30 | Uli)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Tom Jackobs
Website: https://tomjackobs.com/Instagram: https://www.instagram.com/tomjackobsofficial/Linkedin: https://www.linkedin.com/in/trainertomYoutube: https://www.youtube.com/@TomJackobsFacebook: https://www.facebook.com/jackobseffect/X: https://x.com/tomjackobs/

019: The Secret To Delegating Successfully With Karla Singson

Could more delegation be the key to scaling your health and wellness business?
In this episode of the Health and Wellness Marketing Show, Uli sits down with Karla Singson, founder of Proximity Placements, to unpack the art and science of successful delegation. With over a decade of experience and a proven track record of scaling businesses, Karla shares her insider strategies for hiring, outsourcing, and creating efficient workflows that help practitioners regain their time and focus on what truly matters.
If you've ever struggled with delegation or are looking to streamline your operations, this episode is packed with actionable tips and insights.
Listen to learn:
Discover why documented and repeatable processes are the cornerstone of successful outsourcing, ensuring tasks are handled efficiently and consistently.
Learn how to avoid common pitfalls by setting clear expectations with your team, from onboarding to ongoing communication.
Understand how identifying the right roles before hiring can streamline your delegation process and optimize team performance.
Find out about Proximity Placements’ proven methods for vetting, onboarding, and managing top-tier virtual assistants to support your business growth.
Explore the importance of creating a safe space for feedback, fostering trust, and empowering your team to take ownership of their roles.
Leverage tools like SOPs, Loom videos, and Google Drive to simplify documentation and training, ensuring seamless handoffs and task execution.
Uncover how cultural considerations can enhance team dynamics, with Karla’s expert advice on empowering and inspiring virtual assistants from developing countries.
Quotes:
"The reason people fail at delegation is usually missed expectations." (07:13 | Karla)
"Focus on recurring processes—those are the tasks worth delegating." (09:14 | Uli)
"Start with gratitude. Your team is spending a third of their lives helping you build your vision." (23:24 | Karla)
"Provide a safe space for feedback—it goes both ways." (28:37 | Karla)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Karla Singson
Website: https://karlasingson.com/Instagram: https://www.instagram.com/karlastefan/Linkedin: https://www.linkedin.com/in/karla-singson-07035738/Youtube: https://www.youtube.com/@karlasingson2263Facebook: https://www.facebook.com/karlasingson.official/Medium: https://medium.com/@karlasingson

018: Planning For Q1/2025 With Mike Kim

In this episode of the Health and Wellness Marketing Show, co-hosts Uli Iserloh and Mike Kim share a behind-the-scenes look at Mike’s detailed planning process for Q1 of 2025. 
Listen in to learn:
Why systems and processes are crucial for scaling your business.
How to prioritize and delegate tasks to focus on high-impact outputs.
The benefits of batch production for creating video content and email marketing.
How intentional calendar management can improve productivity and reduce burnout.
Why group coaching programs are an effective, scalable model for practitioners.
Quotes:
"If I want to grow, I need to build systems around the outputs that matter most." (1:07 | Mike)
"Batch production isn’t just efficient—it’s transformative for your creative workflow." (11:09 | Mike)
"Managing your calendar isn’t about saying yes or no—it’s about aligning your schedule with your energy." (16:15 | Mike)
"Group coaching is the perfect blend of affordability, community, and action-driven learning." (25:32 | Uli)
Mike and Uli dive deep into planning strategies for Q1/2025, focusing on how systems and processes can transform both creative and operational workflows. Mike shares his journey of transitioning from reactive task management to intentional delegation and batch production, especially for high-value marketing outputs like YouTube videos, email campaigns, and webinars.
A key highlight is Mike’s calendar management strategy, which prioritizes minimizing travel and batching creative work. By separating "on-stage," "backstage," and "rest" days, he has built a schedule that maximizes productivity and preserves energy.
The episode also explores the advantages of group coaching programs, which Mike is expanding in 2025 through structured accelerators. This scalable model provides participants with community-driven support, actionable outcomes, and access to expert guidance. Uli connects this strategy to opportunities for health practitioners to implement similar programs, combining group coaching with online courses for better patient engagement and practice growth.
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Mike Kim
Website: https://mikekim.comInstagram: https://www.instagram.com/mikekimLinkedin: https://www.linkedin.com/in/mikekimtv/Youtube: https://www.youtube.com/youarethebrandFacebook: https://www.facebook.com/mikekimtvX: https://x.com/mikekimtvTiktok: https://www.tiktok.com/@mikekimtv

017: 5 Predictions for Health & Wellness Marketing in 2025

In this episode of the Health and Wellness Marketing Show, co-hosts Uli Iserloh and Mike Kim share their insights into the future of marketing for health and wellness businesses. With 2025 just around the corner, they outline five key predictions that will shape the way practitioners grow their practices, engage with patients, and stay ahead of the competition.
Listen in to learn:
How increased reliance on AI tools can streamline content creation, patient education, and practice management.
Why automation is essential for saving time and reducing burnout in health and wellness practices.
The importance of micro-niching to stand out in an increasingly competitive market.
How video-first marketing is revolutionizing social media engagement and patient acquisition.
Why "pay-to-play" is becoming the norm for gaining exposure and growing your audience.
Quotes:
"AI is no longer a way to get ahead – it’s the new baseline for staying competitive." (1:20 | Uli)
"When you're too busy, look at what's making you busy—automation might be the solution." (7:58 | Mike)
"Be known for solving a specific problem, and let your business evolve from there." (12:23 | Uli)
"Video-first marketing is here to stay, driven by algorithms and audience engagement." (20:18 | Mike)
"Advertising isn't new—pay-to-play is just the modern way to get your message out." (23:17 | Mike)
Uli and Mike delve into the top trends that will define health and wellness marketing in 2025. They emphasize the growing role of AI in making marketing and operations more efficient, from automating SOAP notes to creating AI-powered voiceovers and video avatars for patient education.The hosts also stress the importance of automation for handling repetitive tasks like appointment booking and email marketing, freeing practitioners to focus on high-value work. Micro niching continues to be a game-changer, allowing practitioners to define their expertise and attract the right patients. Uli likens niching to planting a "tap root" that helps practices grow deeper and stronger over time.With video-first marketing becoming dominant across all social platforms, practitioners are encouraged to prioritize video content to connect with audiences and drive engagement. Finally, Uli and Mike discuss the necessity of paid advertising to gain exposure, urging listeners to view it as a strategic investment rather than an optional expense.
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Mike Kim
Website: https://mikekim.comInstagram: https://www.instagram.com/mikekimLinkedin: https://www.linkedin.com/in/mikekimtv/Youtube: https://www.youtube.com/youarethebrandFacebook: https://www.facebook.com/mikekimtvX: https://x.com/mikekimtvTiktok: https://www.tiktok.com/@mikekimtv

016: Ditch Your Camera Jitters With Jennifer Iserloh

In this episode, Uli sits down with Jennifer Iserloh, a professionally trained chef, functional wellness expert and media coach, shares her journey of overcoming camera fears and offers guidance on how to become comfortable in front of the camera.She shares the experience of her very first TV appearance on The Today Show and the techniques she has since used to master on-camera work for 1000s of videos.She emphasizes the importance of finding a balance between being an authority figure and being approachable, as well as practicing relaxation techniques like breathwork to calm nerves before going on camera.As part of her media coaching approach for health practitioners, she recommends a 7-day challenge for practitioners to record themselves daily, review the footage for feedback, and practice techniques like camera yoga and lip fluttering to help loosen up. She also highlights the significance of body language, facial expressions, audio quality, and consistency in videos.Tune in for many practical tips to become a more persuasive communicator on-camera, and reach out to Jennifer to learn more about private 1-on-1 media coaching.Listen to learn:
Learn how introversion and fear of judgment amplify jitters, and why even experts can feel out of their depth.
Discover how breathwork, vagus nerve regulation, and “camera yoga” exercises can calm nerves and improve performance.
The importance of starting with a strong hook to captivate audiences and deliver real value.
How silly exercises and acting techniques can break stiffness and improve your energy on camera.
Why practice—no matter how awkward at first—is the ultimate tool for building confidence.
Quotes:
“Being great on camera is a skill—it’s not about perfection, it’s about connection.” (03:40 | Jennifer Iserloh)
“Once you start to hone your camera skills, it's not only just getting over the jitters, it's also about dealing with the messaging and finding a friendly way to connect with people.” (8:56-9:06 | Jennifer Iserloh)
“Even if your video isn’t perfect, you might say something that sparks someone’s healing journey.” (15:00 | Jennifer Iserloh)
“Consistency and approachability matter more than getting every detail right.” (20:00 | Jennifer Iserloh)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Jennifer Iserloh
Website: http://skinnychef.com/Instagram: https://www.instagram.com/jenniferiserloh/Linkedin: https://www.linkedin.com/in/skinnychef/Youtube: https://www.youtube.com/jenniferiserlohFacebook: https://www.facebook.com/jennifer.iserloh/X: https://x.com/skinnychef/Pinterest: https://www.pinterest.com/theskinnychef/

015: How To Better Coach Patients With Andrea Nakayama

How can health practitioners coach patients more effectively?
In this episode, Uli dives into this crucial question with Andrea Nakayama, a leader in functional nutrition and founder of the Functional Nutrition Alliance. With decades of experience training practitioners and addressing chronic illness, Andrea shares how health practitioners can better coach their prospective clients or patients to a decision to seek professional help.
As the host of the 15-Minute Matrix Podcast and the founder of Functional Nutrition Alliance, Andrea has been leading thousands of students and practitioners around the globe in a revolution to offer better solutions to the growing chronic illness epidemic.After losing her young husband to a brain tumor in 2002, she discovered a passion for using food as personalized medicine and is now regularly consulted as the nutrition expert for the toughest clinical cases in the practices of many world-renowned doctors.You’ll learn why we need to prioritize cultural competency, trauma-informed care, and patient education when working with clients – and why it’s so critical to focus on the three root factors of genetics, digestion, and inflammationPlus, we discussed the importance of a true therapeutic partnership, understanding that the patient is the other expert in the room, and that practitioners should focus on educating them on why they are making the recommendations they are, creating a more sustainable approach to health.
Listen To Learn:
Andrea explains how combining behavioral strategies with physiological insights creates a more holistic approach to patient care.
Learn why patients ghost their practitioners and how slowing down the process can build trust and ensure long-term success.
Discover Andrea’s "Three Roots, Many Branches" model, which shifts focus from “fixing” patients to fostering a therapeutic partnership.
How trauma-informed care and cultural competency can transform your practice.
Understand how moving from a top-down approach to collaborative care empowers patients to take ownership of their health.
Quotes:
“Patients are coming in feeling broken. It’s not our job to fix them—it’s our job to partner with them.” (10:00 | Andrea Nakayama)
“So what I also find in the world of trauma out there is a lot of patients are looking for the root. We have to actually change where the roots live, which is in the soil, in the terrain.” (13:31-14:11 | Andrea)
“I invite people to sit in that discomfort. That's where we learn, that's where we grow, and that's how we serve.” (21:25-21:33 | Andrea)
“I'm just gonna remind people, yes, everything is connected, but who we are and what we do also informs what's happening in the body.” (27:07-27:18 | Andrea)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Andrea Nakayama
Website: https://www.andreanakayama.com/Instagram: https://www.instagram.com/andreanakayama/Linkedin: https://www.linkedin.com/in/andreanakayama/Facebook: https://www.facebook.com/AndreaNakayama.page/X: https://x.com/AndreaNakayama/