The Health & Wellness Marketing Show

033: The Organized Entrepreneur: Building Systems for a Balanced Life With Chelsea Brinkley

“To change your results, you must change your systems. Success is merely a series of systems working together.” (T Harv Ecker)Putting systems in place may not sound sexy, but it sure does make life a lot easier. Yet the majority of entrepreneurs struggle with project management and file organization, which in turn needlessly drain their cognitive reserves…. forcing them to fly by the seat of their pants!So in this podcast episode with Chelsea Brinkley, an in-demand consultant for entrepreneurs who want to get their systems and processes on track and more organized, we’re unpacking what it takes to become an “organized” entrepreneur.Chelsea believes that it is crucial for entrepreneurs to have systems in place so they can get their time back, stop feeling overwhelmed, and help them monetize more. Chelsea's background as an executive assistant for a multimillion dollar company led her to discover the missing link of having systems and processes in place in order to delegate tasks. Common challenges that entrepreneurs face include missing project management and file organization systems, both of which can lead to disastrous consequences. Chelsea emphasizes the importance of having a cloud software program to keep all of their files organized and concise, and to have a good project management system in place.During the episode, we also talked about Chelsea’s favorite software tools she can’t live without, and other helpful tips she’s recommending for entrepreneurs looking to communicate and work more effectively.And while entrepreneurs often know where their pain points are in terms of disorganization, they may not have the time or capacity to implement changes themselves – so if that's you, see if working with Chelsea’s team is right for you at this time.
 
Quotes
I'll tell you what is sexy and it's having your life be easier and being able to monetize more, which both can be accomplished if you have the proper systems and processes in place. It gives you your time back. (02:32-02:54 | Chelsea)
So my rule of thumb is when you hop into your cloud software program, your file organization, you should be able to find the document – whatever you're looking for – within two minutes or less, otherwise, you're wasting precious time. (10:35-10:54 | Chelsea)
I love creating videos of certain steps in a process and putting a link to it in the standard operating procedure because some people are visual learners. (24:19-24:29 | Chelsea)
Please don't share passwords via text or email, or even in Slack. Use a tool. (25:54-26:00 | Chelsea)
Having a system in place actually gives you more freedom to be in that creative space because this is all running in the background. There's a process. (29:14-29:23 | Chelsea)
Connect with Chelsea Brinkley:
Website: http://www.chelseabrinkley.com Facebook: https://www.facebook.com/chelseabrinkleybizFacebook Group: https://www.facebook.com/groups/workfromwifi/Instagram: https://www.instagram.com/chelseabrinkleyLinkedIn: https://www.linkedin.com/in/chelseabrinkley
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
Connect With Uli
Website: https://uliiserloh.comFacebook: https://facebook.com/uliiserloh  Instagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

032: Transitioning To A Virtual Practice With Dr. Brian Mowll

“At least take one big step as often as you possibly can as you're moving towards your goals. It's a lot to ask somebody to shut down their brick and mortar practice and open up a virtual practice the next month, but you can take a step towards that,” explains Dr. Brian Mowll, Founder and Medical Director of Sweet Life Diabetes Health Centers, host of the Mastering Blood Sugar podcast, and one of the top 50 functional medicine doctors in the world.
 
Transitioning to a virtual practice can be a scary step to make, and it won’t happen overnight. If your goal is to run a successful online-only practice, there are several important things to consider.
 
In this episode, Dr. Brian discusses his own transition from a series of brick and mortar practices to a fully virtual practice. He shares the benefits of being seen as an expert in a specific area, especially when trying to develop trust with people solely online. By providing additional value to potential customers through a Facebook group, regularly updated blog, a podcast, and anything along those lines, you can foster trust in your expertise.
 
Quotes
“The more you dive into one area, the more confidence it gives you.” (18:53-18:55 | Dr. Brian) 
“What can I teach people over eight weeks, one topic a week, that it's not going to transform their life maybe, but it's going to give them all the tools to transform their life?” (22:44-22:54 | Dr. Brian)
“That first five to 10,000, lead email list generally can be a slow process, unless you've got a lot of money to throw into paid traffic, which if you already have a very profitable practice, that would be a good way to build your list much more quickly.” (25:42-26:03 | Dr. Brian)
“That's how you build that expertise over time whether it's YouTube videos or a Facebook group with regular posts and a lot of value that you're putting into there.” (27:26-27:35 | Dr. Brian)
“At least take one big step as often as you possibly can as you're moving towards your goals. It's a lot to ask somebody to shut down their brick and mortar practice and open up a virtual practice the next month, but you can take a step towards that.” (36:29-36:47 | Dr. Brian) 
 
Links
 
Connect with Dr. Brian Mowll:
Website: https://drmowll.com/
Podcast: https://masteringbloodsugar.buzzsprout.com
Facebook: https://facebook.com/sweetlifecenters
Instagram: https://instagram.com/drmowll
Twitter: https://twitter.com/drmowll
YouTube: https://youtube.com/drbrianmowll
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

031: Moving Your Personal Brand To Centerstage With Robby Fowler

“If you're thinking, how do I begin to take steps going from being off the side of the stage and getting onto the stage, one thing you need to remember is, as a personal brand, or an entrepreneur, or any sort of business for that matter, when it comes to that problem and how you solve it, that's where you have to inject your particular take on it,” explains Robby Fowler, branding and marketing strategist. 
 
Most importantly, you must know who your target audience is, what problem you are trying to solve for them, and what is different about your solution from others who are working in the same industry. Branding takes everything a step further than marketing, carving out a niche for your unique approach. 
 
In this episode, Robby discusses the differences between branding and marketing and divulges tips on how to move your personal brand into centerstage. Branding is what separates your business from another one of its kind. You likely are not going to be the only one in your industry serving a specific client base or solving a certain problem, but you can have a unique approach and take on it that sets you apart. 
 
Quotes
“If you're thinking, how do I begin to take steps going from being off the side of the stage and getting onto the stage, one thing you need to remember is, as a personal brand, or an entrepreneur, or any sort of business for that matter, when it comes to that problem and how you solve it, that's where you have to inject your particular take on it.” (11:52-12:16 | Robby)
“When you're doing any sort of marketing where the role is to make more people aware of your business, you're injecting that with your reputation, your set of ideas, your skills, and your experiences.” (13:54-14:08 | Robby)
“If we're going to begin to move from backstage to center stage, we need to have an angle or a take on this that is part of our brand that says this is different from the others.” (17:01-17:11 | Robby) 
“Stories can push up against a worldview, but they do it in a non threatening way.” (31:19-31:24 | Robby)
 
Connect with Robby Fowler:
Website: https://robbyf.com/
Podcast: https://robbyf.com/podcast
Facebook: https://www.facebook.com/rfowler
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robbyfowler
Twitter: https://twitter.com/rfowler
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

030: How To Get More ”YES” Through Storytelling With Kyle Gray

“We need to be able to connect with people emotionally. Because if we can't do that, then everything, all of the brilliant things that you have to say, are going in one ear and out the other,” explains Kyle Gray, world-class presentation coach, story strategist and author. 
 
Healthcare experts tend to struggle with relaying information in a way that is relatable and understandable to their audience. It’s one thing to know how to solve a problem, but it’s another to actually be able to connect emotionally with people and influence them to want to work with you. 
 
So how do you persuade people that you can actually help them, so that they will say yes to working with you?
 
In this episode, Kyle discusses how to utilize the ancient technology of storytelling to get your messages across to really empathize with your chosen audience. There are certain key elements to effective storytelling and once you learn these elements, you can draw from your own life experiences to share stories that convey your message in a way that can be universally understood. 
 
Quotes
“This is an ancient technology, maybe the most ancient technology, is storytelling. And it's a very specific formula that allows us to resonate and understand and remember things.” (7:01-7:15 | Kyle)
“The trick here is to get to these moments and use your client's words to tell your story. And even though the story is about you, your clients are going to experience it as if they're experiencing their own life, and they get to walk through your experience to see how you came to the solution.” (10:27-10:46 | Kyle)
“We need to be able to connect with them emotionally, because if we can't do that, then everything, all of the brilliant things that you have to say, are going in one ear and out the other.” (11:33-11:42 | Kyle)
“Instead of trying to teach us how to solve a problem, really focus your teaching on overcoming those beliefs and objections to get them open to it.” (15:38-15:49 | Kyle)
“It's your responsibility to learn how to communicate in this way, and it's not good enough to just be able to solve the problem.” (28:05-28:15 | Kyle)
“One story could really change your life and change so many other people's lives.” (28:32-28:37 | Kyle) 
 
Links
Connect with Kyle Gray:
Website: https://www.thestoryengine.co/
Podcast: https://www.thestoryengine.co/podcast/
Facebook: https://www.facebook.com/heykylegray
Instagram: https://www.instagram.com/heykylegray/
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

029: Future-Proofing Your Practice With Tom Blue

“Don't mistake the opportunity for Long COVID with the frustration of dealing with the fast moving world of acute COVID. This is a big opportunity, not only to grow your practice, but quite frankly, to put a massive stake into the ground around the power of root cause medicine and an opportunity to build an evidence base that I think is of huge significance for the whole field,” shares Tom Blue, healthcare entrepreneur.
Functional medicine practitioners face two main challenges when growing their practices. One, there is a large upfront time investment required for learning. Second, most insurance providers will not work with functional medicine practices and the burden of cost then falls on the patients, many of whom will not want to invest more into their healthcare.
So how do you navigate these challenges and future proof your practice?
In this episode, Tom discusses the importance of niching down your outreach to focus on those patients whose needs are not being met by the traditional healthcare system, like those with autoimmune conditions and other chronic pain conditions. He explains that Long-Covid is a key niche to target, because it is underserved and symptoms-based management alone is not sustainable. 
He also talks about ways to further future-proof your practice by incorporating health trackers like the Aura Ring and utilizing ChatGPT for creating educational materials. 
 
Quotes
“We have essentially handed over control of curating our health care to a payer that only seldom has our interests at heart. So think about what your car or your house would look like, if the only things you did to take care of it were covered by Geico. If you think about the declining state of the American human condition, from a health standpoint, I think a lot of it has to do with this very thing. It's like preventive care, that root cause resolution of things. These are more value judgments than things that pose the risk of financial ruin. So they're not really in the domain of what insurance should cover anyway. But unfortunately, most consumers have yet to wade into that reality.” (8:29-9:10 | Tom) 
“If you're wanting to solve pains, focus on conditions that are painful and where the healthcare system leaves people wanting more.” (15:41-15:48 | Tom)
“There's this astonishingly large population of people that a year ago, two years ago, were essentially the picture of health and function. And all of a sudden, they can't walk around the block without being completely exhausted.” (16:50-17:05 | Tom)
“Unlike a lot of chronic conditions that, like the frog in the pot of boiling water, progress so slowly you're constantly recalibrating what normal is and you forget how good you used to feel, Long COVID is the opposite of that.” (17:23-17:35 | Tom) 
“The only way we have to quantify health historically has been our bathroom scale, which is generally a bad news generator. Now that we have tools like an Aura Ring, you've got this high resolution continuous picture of your health in many different dimensions. And there’s good news to be found in it.” (26:36-26:57 | Tom)
“Don't mistake the opportunity for Long COVID with the frustration of dealing with the fast moving world of acute COVID. This is a big opportunity, not only to grow your practice, but quite frankly, to put a massive stake into the ground around the power of root cause medicine and an opportunity to build an evidence base that I think is of huge significance for the whole field.” (29:19-29:43 | Tom)
 
Links
 
Connect with Tom Blue:
LinkedIn: https://www.linkedin.com/in/tomblue/
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

028: The Evolution of Medicine With James Maskell

“America's drop in life expectancy is ridiculous compared to the rest of the world. And there's so many things driving that and many of those things would be helped with the deployment of functional medicine at scale,” explains James Maskell, co-founder of the Functional Forum and author of The Evolution of Medicine and The Community Cure.
The increase in people being diagnosed with chronic illnesses is a real problem, especially in America. In order to really change this, functional medicine and group visits have to be adopted on a wide scale.
But how do you get consumers to commit to making the necessary changes?
And how do you equip integrative and functional medicine providers to guide that transition more effectively? 
In this episode, James discusses the benefits of group care, the importance of finding ways to deliver the functional medicine system without stacking more tasks onto the doctors’ plates, and the ways in which a provider can become a private functional medicine practitioner without even having to open a whole new physical practice. 
 
Quotes 
“You could probably start a practice for $20,000 or less because you just needed a laptop, you could do majority telemedicine,  work in a co-working space, and you don’t need all of the kind of capital that was needed previously.” (6:48-7:00 | James)
“The Evolution of Medicine brand and company has always been to help doctors make the switch to practice in a low overhead functional medicine environment.” (9:20-9:29 | James)
“We needed to really find a way of delivering this functional medicine operating system in a way that was not reliant on doctors becoming executors, actually not reliant on doctors at all.” (11:06-11:17 | James)
“Do virtual groups work? It turns out they do, and in many cases, much better.” (14:42-14:46 | James) 
“People were so grateful to have this kind of community. We saw people supporting each other in interesting ways. And we saw also that with these longitudinal sessions, like it started off as a three month group, real friendships were possible. And they were not only possible, but they were happening.” (17:11-17:27 | James)
“America's drop in life expectancy is ridiculous compared to the rest of the world. And there's so many things driving that and many of those things would be helped with the deployment of functional medicine at scale.” (20:06-20:16 | James)
 
Connect with James Maskell: 
Website: https://www.jamesmaskell.com/
Book: https://www.jamesmaskell.com/books
Facebook: http://facebook.com/JamesEdwardMaskell
Instagram: http://instagram.com/mrjamesmaskell
LinkedIn: https://www.linkedin.com/in/jamesmaskell
Twitter: https://twitter.com/mrjamesmaskell
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

027: Ditch Your Camera Jitters With Jennifer Iserloh

Public speaking and being on camera can be a daunting experience for many. Jennifer Iserloh, a professionally trained chef and functional wellness expert, shares her journey of overcoming camera fears and offers guidance on how to become comfortable in front of the camera.In this episode, Jennifer shares her experience of her very first TV appearance on The Today Show and the techniques she has since used to master on-camera work for 1000s of videos.She emphasizes the importance of finding a balance between being an authority figure and being approachable, as well as practicing relaxation techniques like breathwork to calm nerves before going on camera.As part of her media coaching approach for health practitioners, she recommends a 7-day challenge for practitioners to record themselves daily, review the footage for feedback, and practice techniques like camera yoga and lip fluttering to help loosen up. She also highlights the significance of body language, facial expressions, audio quality, and consistency in videos.Tune in for many practical tips to become a more persuasive communicator on-camera, and reach out to Jennifer to learn more about private 1-on-1 media coaching.
Quotes:
“Being on camera and doing a great job on camera is a skill that you need to develop. ” (4:36-4:41 | Jennifer Iserloh)
“Once you start to hone your camera skills, it's not only just getting over the jitters, it's also about dealing with the messaging and finding a friendly way to connect with people.” (8:56-9:06 | Jennifer Iserloh)
“At the end of the day, they don't really care about all the diplomas you have on the wall. They wanna know: A, you can solve their problem. B, you're gonna be sympathetic to them. And it has to have those two pieces” (10:47-10:55 | Jennifer Iserloh)
“Any video is better than no video because you may say something that speaks so deeply to someone that could literally unlock their healing journey.” (17:02-17:11 | Jennifer Iserloh)
 
Connect with Jennifer Iserloh
Website: https://bodyandsoulalchemy.com/Instagram: https://www.instagram.com/bodysoulalchemy/Facebook: https://www.facebook.com/bodyandsoulalchemyTiktok: https://www.tiktok.com/@bodyandsoulalchemy
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase the visibility.Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint Connect With Uli
Website: https://uliiserloh.com/Big Boost Marketing Website: https://bigboost.marketing/Podcast: https://podcasts.apple.com/us/podcast/getting-to-yes/id1646491274Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

026: Creating A Flow-Channeled Culture With Dr. Lara Salyer

Burnout is a prevalent issue in the healthcare industry, with a majority of practitioners experiencing its negative effects. That’s why Dr. Lara Salyer introduced the concept of a “flow-channeled culture," which combines flow with anti-burnout strategies to create a healthier work environment for healthcare professionals (and entrepreneurs alike).
A flow-channeled culture promotes feedback, integrity, communication, and a focus on strengths. It encourages practitioners to concentrate on high cognitive tasks and maintain a systems overview. Creating a psychologically safe space is also essential in fostering this culture.
In this episode, we discuss the importance of adopting a catalyst culture, the AHA (Anchor, Highlight, Activate) framework to retro-engineer burnout, and the role of AI and Standard Operating Procedures (SOPs) in minimizing burnout and increasing practitioner effectiveness.
Quotes
"One of my core values is efficiency, and not in the hyper productivity way, but the fact that I'm only going to say YES to things that absolutely matter to me." (06:06-06:15 | Dr. Lara Salyer)
"When you are a happier practitioner, you're going to attract patients differently. You're going to also see better outcomes. You're going to attract patients that understand and respect the culture that you're setting." (07:46-07:59 | Dr. Lara Salyer)
"If you're in a brick and mortar practice, there's a lot you can do to create a psychologically safe environment. You can have common language and shared values with your staff. You can have these repeatedly talked about, almost like a drum beating culture that this is what we believe." (25:03-25:19 | Dr. Lara Salyer)
"I am on a mission to teach a million health professionals how they can tap into flow so that they can regain that autonomy and be more joyful and have fun in medicine again, and less burnout." (30:10-30:21 | Dr. Lara Salyer)
 
Take The Assessment
To complement this episode, Dr. Lara Salyer offers a free self-assessment to determine which part of the AHA!™ method you should concentrate on first within your Catalyst™ restoration plan
 
Connect with Dr. Lara Salyer
Instagram: https://instagram.com/drlarasalyer 
Facebook: https://facebook.com/drlarasalyer 
Linked-In: https://www.linkedin.com/in/drlarasalyer/ 
TikTok: https://www.tiktok.com/@creativity.doctor 
Website: https://drlarasalyer.comPodcast: https://open.spotify.com/show/7d96T0XY32NxEefslXhLNo?si=28a4865894334dfa&nd=1
Catalyst Kit: https://rightbrainrescue.com/p/catalyst_kit 
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
 
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

025: The Future Of AI-Powered Marketing With Uli Iserloh

Artificial intelligence (AI) has been widely adopted since the release of ChatGPT on November 30, 2022… amassing over 100 million active monthly users in less than 2 months.
It’s safe to say that AI tools are here to stay and have already begun to transform the way people approach marketing thanks to the arrival of tools like ChatGPT.
“Ultimately, I believe this technology is so different from anything else out there is that people that start with ChatGPT very quickly realize how much it increases their productivity. And I believe if it weren't for this productivity boost, we wouldn't really be seeing the broad adoption that we've seen with ChatGPT,” explains host Uli Iserloh. 
Uli believes that AI tools like ChatGPT and integrated applications will continue to change how consumers and patients engage in marketing. These tools provide a fantastic opportunity for generating emails, social media content, and educational materials in addition to an as of yet unlimited number of other types of content. 
In this episode, he shares why ChatGPT changed the game for AI, how this new technology increases productivity, and what other AI tools are currently available for making people’s lives and jobs easier.
Quotes
“I think ultimately that the reason that made this technology so different from anything else out there is that people that start with ChatGPT very quickly realize how much it increases their productivity. And I believe if it weren't for this productivity boost, we wouldn't really be seeing the broad adoption that we've seen with ChatGPT.” (3:28-3:50 | Uli)
“With the right prompts, it is very easy to churn out 10-15 different social media posts. In fact, you could take the emails that ChatGPT wrote for you and turn them into shorter social media posts.” (12:04-12:17 | Uli)
“You can't just be a great healer, a great clinician, but you also have to be a great educator.” (17:54-18:00 | Uli)
“This is not just some new shiny toy that will fade away in a few months. This will fundamentally transform how we do marketing.” (20:47-20:56 | Uli)
 
Resources
Getting Started With ChatGPT For Health & Wellness Content Marketing
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase the visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com/
Big Boost Marketing Website: https://bigboost.marketing/
Podcast: https://podcasts.apple.com/us/podcast/getting-to-yes/id1646491274
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

024: Building A Personal Brand With Mike Kim

Written information is more available than ever before – thanks to the power of AI tools. This means that more people are going to be relying on industry experts to know what information to trust. 
A personal brand is an identity based around a person’s expertise, reputation, ideas, and personality. As a personal brand, developing trust is the most important step for success. 
The inspirational stories and quirks that set a person apart from others in their industry are going to be what generates trust. Additionally, using formats like video in addition to written and spoken content can help the audience feel more engaged and connected. 
“Informational content won't be as much of a differentiator. But I think what will set people apart is the inspirational content, stuff that's more full of your own personality, your quirks, your stories,” explains Mike Kim, speaker, online educator, brand strategist, and author of You Are The Brand. 
Mike is an expert at what it takes to build a personal brand, like determining a person’s unique point of view, finding their voice, and showing up consistently on camera. 
In this episode, we discuss how to build a personal brand, reasons to branch into video content, and the changes being seen in the industry due to the rise of AI bots like Chat GPT. 
Quotes 
“Our value as personal brands and as experts in our industry, is that we are going to become trust filters for people.” (03:31-3:39 | Mike)
“If GPT and all these other things make written content somewhat easier and or maybe even more obsolete down the road, you've got to be in front of the camera and let people see you.” (8:01-8:09 | Mike)
“Informational content won't be as much of a differentiator. But I think what will set people apart is the inspirational content, stuff that's more full of your own personality, your quirks, your stories.” (11:25-11:36 | Mike)
“What technology forces people to do more than anything is, at least in the expert industry, we're going to have to band together and build communities.” (29:17-29:23 | Mike)
 
Links
Connect with Mike Kim:
Website: https://mikekim.com/
Book: https://youarethebrandbook.com/
Podcast: https://mikekim.com/show
Facebook: https://facebook.com/mikekimtv
Instagram: https://www.instagram.com/mikekim
TikTok: https://www.tiktok.com/@mikekimtv
Twitter: https://www.twitter.com/mikekimtv
LinkedIn: https://www.linkedin.com/in/mikekimtv
YouTube: https://www.youtube.com/c/youarethebrand
 
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Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
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