The Health & Wellness Marketing Show

001: 3 Reasons Most Practices Remain Stuck In First Gear

Are you feeling stuck in your health and wellness practice? You're not alone. Many practitioners start with enthusiasm but find themselves grinding away without seeing the growth they desire. In this episode, Uli Iserloh and Mike Kim unpack the 3 main reasons why most practices remain stuck in first gear and offer practical solutions to overcome these common obstacles.
Drawing from their extensive experience working with hundreds of integrative, functional, and cash-based practices over the last 10 years, Uli and Mike share invaluable insights to help you elevate your practice and increase your impact.
Listen in to learn:
The importance of shifting from being a technician to becoming a manager and entrepreneur in your practice
Why lack of exposure is the primary reason practices struggle to grow
How to overcome the mindset barriers that prevent health professionals from effectively marketing themselves
The crucial role of pre-education in guiding prospects through their decision-making journey
Why the "healing starts on social media" and how to leverage this insight
The importance of implementing systems to streamline your practice and scale your business
Quotes:
"Unless people know that you exist, nothing is going to happen. You could have the prettiest website. You could have the most amazing lead magnets. You could have the most amazing content. If people don't know that you exist, nothing is going to happen." (4:20 | Uli)
"Prospects want to get to know you at their own pace and in their own space." (16:38 | Mike)
"The healing starts on social media, and here's why: unless people decide on social media where they hang out in their own time, in their own space, that they have a problem and they want to hire somebody to fix it, there's no way in the world that this person will ever sign up for discovery calls." (19:18 | Uli)
"Systems guarantee results. Why? Because you have a path to follow, and there's some decisions here and there. You know, if this happens, then do that. But everyone flows through the same systems, and you can optimize systems." (23:47 | Uli)
Ready to shift your practice into high gear? Tune in to this episode and discover how to overcome the common obstacles holding you back. Whether you're just starting out or looking to revitalize your existing practice, Uli and Mike's insights will help you create a thriving, impactful business.
Don't miss the next episode, where we'll dive deeper into systems and how to streamline your clinical practice. Subscribe now and take the first step towards transforming your health and wellness business!
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Mike Kim
Website: https://mikekim.comInstagram: https://www.instagram.com/mikekimLinkedin: https://www.linkedin.com/in/mikekimtv/Youtube: https://www.youtube.com/youarethebrandFacebook: https://www.facebook.com/mikekimtvX: https://x.com/mikekimtvTiktok: https://www.tiktok.com/@mikekimtv

000: Relaunching The Health & Wellness Marketing Show

Are you looking to elevate your health and wellness practice? Welcome to the Health and Wellness Marketing Show, where hosts Uli Iserloh and Mike Kim share their combined 20+ years of experience to help you market your clinic, practice, or online business more effectively.
In this introductory episode, Uli and Mike unveil the exciting changes to the podcast, including its new name and format. They explain why they've joined forces and how their expertise can benefit health and wellness practitioners like you.
Listen in to learn:
The reason behind the podcast's name change and new focus
Uli and Mike's backgrounds in marketing, branding, and business
What you can expect from future episodes and series
How to stay connected with Uli and Mike outside the podcast
Get ready to transform your health and wellness practice with actionable insights from Uli, Mike, and industry experts. New episodes air every Tuesday, so subscribe now to ensure you don't miss out on valuable marketing strategies tailored for health and wellness professionals.
Want to stay connected? Join Uli and Mike's email list at bigboost.marketing for exclusive content and updates – and check us out @uliiserloh and @mikekim
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Connect With Uli Iserloh
Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
 
Connect With Mike Kim
Website: https://mikekim.comInstagram: https://www.instagram.com/mikekimLinkedin: https://www.linkedin.com/in/mikekimtv/Youtube: https://www.youtube.com/youarethebrandFacebook: https://www.facebook.com/mikekimtvX: https://x.com/mikekimtvTiktok: https://www.tiktok.com/@mikekimtv

038: Building Your Dream Practice With Jennifer Wheeler

How do you build your dream practice?That's the question we're exploring in the latest episode of Getting To YES – examining the key ingredients needed to create a practice that you feel passionate about, that lights you up, and that supports how you want to live your life.As you will discover in my conversation with Jennifer Wheeler, there's a smarter approach to either launch your first practice or reinvent your existing practice... without years of trial-and-error.For those that don’t know Jennifer Wheeler, she’s the founder and CEO of MNDSHFT Health - a practice aligned around high-level functional medicine programs.A family nurse practitioner and clinical physiologist by training, Jennifer completed advanced studies with the Institute for Functional Medicine and the School of Applied Functional Medicine – and she’s also mentoring countless practitioners on how to create a dream practice that’s aligned with the practitioner's values.Listen in to learn:
Her advice to her younger self... on how to build with intention, creating a practice that integrates & supports how you want to live
How to decide between a lower-volume boutique-style practice vs. a higher-volume conventional practice
The importance of setting up the practice for "flow"... with streamlined systems, processes and programs
How to pick your strategy to attract your ideal dream clients
The mindset shift needed to evolve from "selling" to "serving" – and the critical importance to define your vision, values and beliefs.
The importance of mentorship – and how to decide whether a more intimate 1:1 mentorship or group coaching is what you need
Quotes
We have to create a practice that's built upon what we value, what we're good at, what we're passionate about teaching. (09:17 | 09:27 Jennifer)
As a practitioner, you can start a practice that's higher, or somewhere in the middle, or that's smaller volume. And whether which road you choose to go down is going to be based upon what your vision is, what you wanna bring to life. (10:54 | 11:08 Jennifer)
The important thing to the success of creating the practice is honing in on the vision. And the vision is always gonna be grounded in who you are, what you value, & what you're good at. (11:32 | 11:47 Jennifer)
Decide what you value, what you wanna create, and then move forward with the choice to honor that. (29:29 | 29:35 Jennifer)
Connect with Jennifer Wheeler:
Website: https://jenniferwheeler.co/
Facebook: https://www.facebook.com/jenniferwheeler.np/
Facebook Page: https://www.facebook.com/MNDSHFThealth
Instagram: https://www.instagram.com/jenniferwheeler.np/
LinkedIn: https://www.linkedin.com/in/jenniferwheelernp/
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
Connect With Uli
Website: https://uliiserloh.comFacebook: https://facebook.com/uliiserloh  Instagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

037: Growing Your Business With One-Day Summits With Dr. Mark Wade

Online summits have been a proven vehicle to grow your email list, connect with influencers, build your authority, and generate revenue!Personally, I’ve been involved in a number of summits, including the first ever summit on Cannabis back in 2017 - where we enrolled more than 250,000 registrations and generated over 3 million dollars in about a month.Yet virtual summits can work just as well on a much smaller scale, and that’s what I invited Dr. Mark T Wade on the podcast – to share what health practitioners need to consider when it comes to one-day summits.For those that don’t know Dr. Mark, he’s the founder of Virtual Summits Software and the visionary behind the evolution of summits over the last decade - having created six, seven and multi-seven figure companies using virtual summits.  Listen in to learn:
The basic structure of online summits, and some of the success stories from health practitioners
Why a smaller, more engaged list can be more profitable than a larger, less engaged one – and how this principle applies to virtual summits
How the One-Day Summit Formula helps health practitioners attract engaged and quality leads into their community
The importance of alignment in solving a singular problem throughout the customer journey, with specific examples of one-day summits
How the role of virtual summits is likely evolving in the future, especially considering the rapid changes in the digital landscape
Quotes
“You don't need tens of thousands of people to be successful- whether it's financially or with impact and service. You need qualified and engaged people.” (09:05 | 09:15 Mark)
“As healthcare professionals, referrals are very important. Why not reach out to the person who's best suited to send you referrals ongoing because you are giving them an opportunity to be on your summit as well as an opportunity to get to know you.” (15:46 | 16:10 Mark)
“There are really no bad topics. The only mistake you can make is doing a topic that doesn't align with your product, program, or services.” (21:26 | 21:33 Mark)
“When you get specific on your problem, you can get specific on the topic, which is gonna be specific with the information, which is gonna show the people who are listening that you're the expert and you know what you're talking about.” (24:07 | 24:18 Mark)
“The goal is relationship-building because now that we have the relationship, we can move to the next step, which is monetization.” (27:38 | 27:45 Mark)
 
Connect with Dr. Mark Wade:
Website
Podcast
Facebook
Facebook
Instagram
Twitter
YouTube
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint 
 
Connect With Uli
Website: https://uliiserloh.comFacebook: https://facebook.com/uliiserloh  Instagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

036: Launching & Growing A Successful Practice With Scott Rattigan

In today’s episode with Scott Rattigan, co-founder of Origins Incubator and Functional Lawyer, we’re unpacking what it takes to launch and grow a successful private practice in the integrative and functional medicine space.Along with his wife Linda - a board certified family medicine DO, they grew a successful private practice at Origins Functional Medicine - learning firsthand what goes into running a successful practice… ... and that experience in turn led to the creation of Origins Incubator, a mentorship program for health practitioners looking to strike out on their own.So whether you’re looking to start a practice from scratch or you’re already in business for a while, today’s episode carries a lot of nuggets!Personally, I've known Scott since 2015 when he joined the Evolution of Medicine team – and over the years, he's made many valuable contributions to our ecosystem...... whether it's through his book "The Practice Of Telemedicine" - the quintessential guide to navigating the legal landscape – or through his educational videos.
Quotes
“One of our core values is, it's not a quick fix. It's not a magic pill.  It'll still take work. Leverage your time to get the most bang for your buck.” (09:44 | Scott)
“Most of the things that keep people from growing or progressing are mental.” (13:54 | Scott)
“When you reach a certain level of removing all the barriers in the physical person's body,  then some of the trauma or the emotional things will come up that were buried for a long time.” (19:20 | Scott)
“It really is about you and your story, because people will identify with your story. They want to see themselves in you.” (24:42 | Scott)
Connect with Scott Rattigan:
Website: https://www.functionallawyer.com/
Book: https://www.functionallawyer.com/practice-of-telemedicine
Facebook: https://www.facebook.com/functionallawyer
Instagram: https://www.instagram.com/functionallawyer/
YouTube: https://www.youtube.com/functionallawyer
Twitter: https://twitter.com/functionallawyr
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
Connect With Uli
Website: https://uliiserloh.comFacebook: https://facebook.com/uliiserloh  Instagram: https://instagram.com/uliiserlohYouTube: https://youtube.com/uliiserloh TikTok: https://tiktok.com/@uliiserloh LinkedIn: https://linkedin.com/in/uliiserloh/If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

035: How To Better Coach Patients With Andrea Nakayama

There's a lot of overwhelm when patients experience health challenges… and oftentimes, health practitioners unknowingly add to the overwhelm.In their quest to identify and resolve the underlying root causes for a patient, health practitioners frequently jump straight to protocols and treatment – without allowing enough time for a patient to “get ready” for treatment.In this episode with Andrea Nakayama, one of the leading functional nutritionists in the world,  we’ll unpack how health practitioners can better coach their prospective clients or patients to a decision to seek professional help.As the host of the 15-Minute Matrix Podcast and the founder of Functional Nutrition Alliance, Andrea has been leading thousands of students and practitioners around the globe in a revolution to offer better solutions to the growing chronic illness epidemic. After losing her young husband to a brain tumor in 2002, she discovered a passion for using food as personalized medicine and is now regularly consulted as the nutrition expert for the toughest clinical cases in the practices of many world-renowned doctors. You’ll learn why we need to prioritize cultural competency, trauma-informed care, and patient education when working with clients – and why it’s so critical to focus on the three root factors of genetics, digestion, and inflammationPlus, we discussed the importance of a true therapeutic partnership, understanding that the patient is the other expert in the room, and that practitioners should focus on educating them on why they are making the recommendations they are, creating a more sustainable approach to health.
Quotes
“We have to slow our role as practitioners and recognize this is about the person. We're not fixing them. It's not our job to fix them. Patients are coming in feeling broken.” (10:28-10:41 | Andrea)
“So what I also find in the world of trauma out there is a lot of patients are looking for the root. We have to actually change where the roots live, which is in the soil, in the terrain.” (13:31-14:11 | Andrea)
“I invite people to sit in that discomfort. That's where we learn, that's where we grow, and that's how we serve.” (21:25-21:33 | Andrea)
“I'm just gonna remind people, yes, everything is connected, but who we are and what we do also informs what's happening in the body.” (27:07-27:18 | Andrea)
 
Connect with Andrea Nakayama:
Website: https://www.andreanakayama.com/
Podcast: https://podcasts.apple.com/us/podcast/15-minute-matrix/id1325256647
Twitter: https://twitter.com/AndreaNakayama
Instagram: https://www.instagram.com/andreanakayama/
YouTube: https://www.youtube.com/user/ReplenishPDX
Facebook: https://www.facebook.com/AndreaNakayama.page
Linkedin: https://www.linkedin.com/in/andreanakayama/
Substack: https://andreanakayama.substack.com/
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
Connect With Uli
Website: https://uliiserloh.comFacebook: https://facebook.com/uliiserloh  Instagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

034: The Never Alone Project With Steve Reiter

The separation of patients from their families is one of the greatest tragedies due to how the healthcare system responded to COVID-19.Throughout the country, hospitals, long-term care facilities, doctors’ offices, and more have banned visitors, forcing individuals to suffer alone. This horror continues to this day in many places.Steve Reiter shares in this episode what let him to create the NEVER ALONE project... and the legislation he's currently fighting for in Washington and across the US.
 
Quotes
“As guys, we wanna fix it. It's inherent in our nature. We're fixers and we wanna do, it's the most helpless feeling for a guy to have a wife that is just chronically ill.” (09:39-09:49 | Steve)
“I would mentally look back at my day and say, "Did I love my wife to the best of my abilities?" And if I didn't, I'm setting my intention tomorrow to do an even better job. So that way, no regrets.” (13:10-13:25 | Steve)
“There are hundreds of studies that talk about the dangers of loneliness and isolation– decreasing health outcomes. And how having a loved one there aids in the healing process– increases health outcomes.” (18:05-18:19 | Steve)
“I created The Never Alone Project because patients should have the right to one loved-one per day, no time limits, and it needs to be written into federal law because it is not the job of the nurse.” (22:42-28:25 | Steve)
 
Links
Connect with Steve Reiter:
Website: http://rightturn.media/Website: https://www.neveralonepandemic.org/Facebook: https://www.facebook.com/neveralonepandemicInstagram: https://www.instagram.com/neveralonepandemic/LinkedIn: https://www.linkedin.com/in/reitersteve/Twitter:https://twitter.com/stevereiter59
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
Connect With Uli
Website: https://uliiserloh.comFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

033: The Organized Entrepreneur: Building Systems for a Balanced Life With Chelsea Brinkley

“To change your results, you must change your systems. Success is merely a series of systems working together.” (T Harv Ecker)Putting systems in place may not sound sexy, but it sure does make life a lot easier. Yet the majority of entrepreneurs struggle with project management and file organization, which in turn needlessly drain their cognitive reserves…. forcing them to fly by the seat of their pants!So in this podcast episode with Chelsea Brinkley, an in-demand consultant for entrepreneurs who want to get their systems and processes on track and more organized, we’re unpacking what it takes to become an “organized” entrepreneur.Chelsea believes that it is crucial for entrepreneurs to have systems in place so they can get their time back, stop feeling overwhelmed, and help them monetize more. Chelsea's background as an executive assistant for a multimillion dollar company led her to discover the missing link of having systems and processes in place in order to delegate tasks. Common challenges that entrepreneurs face include missing project management and file organization systems, both of which can lead to disastrous consequences. Chelsea emphasizes the importance of having a cloud software program to keep all of their files organized and concise, and to have a good project management system in place.During the episode, we also talked about Chelsea’s favorite software tools she can’t live without, and other helpful tips she’s recommending for entrepreneurs looking to communicate and work more effectively.And while entrepreneurs often know where their pain points are in terms of disorganization, they may not have the time or capacity to implement changes themselves – so if that's you, see if working with Chelsea’s team is right for you at this time.
 
Quotes
I'll tell you what is sexy and it's having your life be easier and being able to monetize more, which both can be accomplished if you have the proper systems and processes in place. It gives you your time back. (02:32-02:54 | Chelsea)
So my rule of thumb is when you hop into your cloud software program, your file organization, you should be able to find the document – whatever you're looking for – within two minutes or less, otherwise, you're wasting precious time. (10:35-10:54 | Chelsea)
I love creating videos of certain steps in a process and putting a link to it in the standard operating procedure because some people are visual learners. (24:19-24:29 | Chelsea)
Please don't share passwords via text or email, or even in Slack. Use a tool. (25:54-26:00 | Chelsea)
Having a system in place actually gives you more freedom to be in that creative space because this is all running in the background. There's a process. (29:14-29:23 | Chelsea)
Connect with Chelsea Brinkley:
Website: http://www.chelseabrinkley.com Facebook: https://www.facebook.com/chelseabrinkleybizFacebook Group: https://www.facebook.com/groups/workfromwifi/Instagram: https://www.instagram.com/chelseabrinkleyLinkedIn: https://www.linkedin.com/in/chelseabrinkley
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
Connect With Uli
Website: https://uliiserloh.comFacebook: https://facebook.com/uliiserloh  Instagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

032: Transitioning To A Virtual Practice With Dr. Brian Mowll

“At least take one big step as often as you possibly can as you're moving towards your goals. It's a lot to ask somebody to shut down their brick and mortar practice and open up a virtual practice the next month, but you can take a step towards that,” explains Dr. Brian Mowll, Founder and Medical Director of Sweet Life Diabetes Health Centers, host of the Mastering Blood Sugar podcast, and one of the top 50 functional medicine doctors in the world.
 
Transitioning to a virtual practice can be a scary step to make, and it won’t happen overnight. If your goal is to run a successful online-only practice, there are several important things to consider.
 
In this episode, Dr. Brian discusses his own transition from a series of brick and mortar practices to a fully virtual practice. He shares the benefits of being seen as an expert in a specific area, especially when trying to develop trust with people solely online. By providing additional value to potential customers through a Facebook group, regularly updated blog, a podcast, and anything along those lines, you can foster trust in your expertise.
 
Quotes
“The more you dive into one area, the more confidence it gives you.” (18:53-18:55 | Dr. Brian) 
“What can I teach people over eight weeks, one topic a week, that it's not going to transform their life maybe, but it's going to give them all the tools to transform their life?” (22:44-22:54 | Dr. Brian)
“That first five to 10,000, lead email list generally can be a slow process, unless you've got a lot of money to throw into paid traffic, which if you already have a very profitable practice, that would be a good way to build your list much more quickly.” (25:42-26:03 | Dr. Brian)
“That's how you build that expertise over time whether it's YouTube videos or a Facebook group with regular posts and a lot of value that you're putting into there.” (27:26-27:35 | Dr. Brian)
“At least take one big step as often as you possibly can as you're moving towards your goals. It's a lot to ask somebody to shut down their brick and mortar practice and open up a virtual practice the next month, but you can take a step towards that.” (36:29-36:47 | Dr. Brian) 
 
Links
 
Connect with Dr. Brian Mowll:
Website: https://drmowll.com/
Podcast: https://masteringbloodsugar.buzzsprout.com
Facebook: https://facebook.com/sweetlifecenters
Instagram: https://instagram.com/drmowll
Twitter: https://twitter.com/drmowll
YouTube: https://youtube.com/drbrianmowll
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

031: Moving Your Personal Brand To Centerstage With Robby Fowler

“If you're thinking, how do I begin to take steps going from being off the side of the stage and getting onto the stage, one thing you need to remember is, as a personal brand, or an entrepreneur, or any sort of business for that matter, when it comes to that problem and how you solve it, that's where you have to inject your particular take on it,” explains Robby Fowler, branding and marketing strategist. 
 
Most importantly, you must know who your target audience is, what problem you are trying to solve for them, and what is different about your solution from others who are working in the same industry. Branding takes everything a step further than marketing, carving out a niche for your unique approach. 
 
In this episode, Robby discusses the differences between branding and marketing and divulges tips on how to move your personal brand into centerstage. Branding is what separates your business from another one of its kind. You likely are not going to be the only one in your industry serving a specific client base or solving a certain problem, but you can have a unique approach and take on it that sets you apart. 
 
Quotes
“If you're thinking, how do I begin to take steps going from being off the side of the stage and getting onto the stage, one thing you need to remember is, as a personal brand, or an entrepreneur, or any sort of business for that matter, when it comes to that problem and how you solve it, that's where you have to inject your particular take on it.” (11:52-12:16 | Robby)
“When you're doing any sort of marketing where the role is to make more people aware of your business, you're injecting that with your reputation, your set of ideas, your skills, and your experiences.” (13:54-14:08 | Robby)
“If we're going to begin to move from backstage to center stage, we need to have an angle or a take on this that is part of our brand that says this is different from the others.” (17:01-17:11 | Robby) 
“Stories can push up against a worldview, but they do it in a non threatening way.” (31:19-31:24 | Robby)
 
Connect with Robby Fowler:
Website: https://robbyf.com/
Podcast: https://robbyf.com/podcast
Facebook: https://www.facebook.com/rfowler
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robbyfowler
Twitter: https://twitter.com/rfowler
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing