The Health & Wellness Marketing Show

013: Activating Referrals With Stacey Brown Randall

“If you understand the science behind how referrals work, you can build a strategy around that,” explains Stacey Brown Randall, speaker and award-winning author. Featured in national publications such as Forbes and Business Daily, Stacey has demonstrated a full grasp of the referral process. Today, she shares how you can gain referrals organically without manipulation, incentives, or even asking.
If you are being referred, you need to be able to identify who your referral sources are. When you have that information, you can make a point of thanking them for their efforts and show appreciation. Ultimately, it’s important to care about how you make your referral sources FEEL because they will be more likely to keep recommending you time and time again. Expanding your business is primarily about personal connection, and that mentality will inspire a game plan that works.
Referrals are a science centered on authentic connection. Learn more about the problems with old-school strategies, finding the right referral source, and why you should track your referrals. 
 
Quotes
“If you went looking for natural ways to generate referrals, in a way that felt authentic, where you weren't manipulating people, where you weren't taking advantage of the reciprocity, if you went looking for those books, they're not out there.” (4:24-4:47 | Stacey) 
“If you understand the science behind how referrals work, you can build a strategy around that.” (5:29-5:34 | Stacey) 
“It all comes down to how you make your referral source feel. That is why they choose to refer to you. And that's why they choose to remember you because you are occupying space in their mind.” (12:31-12:41 | Stacey)
“If you have referral sources that are clients or centers of influence, we do want to pay attention to the commonalities, because that will help us identify who else could be referring you.”  (20:27-20:36| Stacey)
“The language we use and communicate with our referral sources comes from a place of being authentic and grateful, and wanting to make sure they know that we don't take them for granted when they do refer us.” (24:00-24:15| Stacey) 
 
Links
 
Resources
20 minute training on the science behind generating referrals naturally... without manipulating, incentivizing or even asking - https://www.staceybrownrandall.com/referral-roadmap
Connect with Stacey Brown Randall:
Website: https://www.staceybrownrandall.com/
Book: Generating Business Referrals Without Asking: A Simple 5 Step Plan to a Referral Explosion
Podcast: https://www.staceybrownrandall.com/category/podcast/
Facebook: https://www.facebook.com/StaceyBrownRandall/
Instagram: https://www.instagram.com/staceybrownrandall/
LinkedIn: https://www.linkedin.com/in/staceybrandall/
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

012: Creating Connection Through Copy With Marisa Shadrick

“Every story should have a point, and every point should have a story,” explains Marisa Shadrick, award-winning branding and copywriting expert. For entrepreneurs, reaching customers through marketing is critical, though it can be challenging. On today’s episode, Marisa shares her copywriting insights to help business owners communicate their messages more effectively and empathetically.
When we’re writing a copy, we often put way too much information in it to get our point across. Unfortunately, this makes our message harder to comprehend for our audience and can seem insecure. By ensuring that we only include the most resonating words and proofreading to check the flow, we can tell great stories that get people excited about what we’re selling.
In addition, emphasizing empathetic copy creates valuable connections. Learn more about the importance of storytelling in marketing, eliminating fluff language, and why dialogue is a powerful tool.
 
Quotes
“When we connect human to human, and use empathy, and use things like narrative writing, we can bridge the gap and connect with our audiences.” (3:12-3:23 | Marisa) 
“When I became a copywriter, I was really honing in on the stories. How could I leverage this? Then I suddenly realized, as I'm looking back, when I enjoy stories, it releases endorphins. Right? That feels good. So when people read stories, they're engaged, and we're used to stories, right? And so the stories are powerful, as in, I'm sure you're familiar with breakthrough copywriting. There's a quote there that says that people can't argue with an opinion or an assertion or even a claim, or people can argue with an opinion, assertion, or claim. But it's pretty hard to argue with a story. And so, I started incorporating that in my marketing and my copywriting. And I realized it really made a big difference.” (7:51-8:38 | Marisa) 
“Every story should have a point, and every point should have a story.” (11:11-11:14 | Marisa)
“We always have to put our finger on the pulse of the market today.” (16:13-16:18 | Marisa)
“Less is more. Remove anything that's filler. Every word needs to earn its right to be on that piece of communication.” (18:04-18:10 | Marisa)
“Whatever it is that you have to offer someone, it is solving a problem and meeting a need. And that is very important.” (27:48-27:57 | Marisa)
 
Links
How to Secure More Clients or Customer with Compelling Copy: https://marisashadrick.com/workbook
Connect with Marisa Shadrick
Website: https://marisashadrick.com
Facebook: https://www.facebook.com/marisacopywriter
Instagram: https://www.instagram.com/marisashadrick.copywriter/
LinkedIn: https://www.linkedin.com/in/marisashadrick/
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase the visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

011: Making Behavior Change Simple And Sustainable With Linda Fogg-Phillips

“Rewards do not create habits. It is the instant attachment of a positive emotion that creates the habit,” explains Linda Fogg-Phillips, director of the Tiny Habits Academy.
With over thirty years of experience in the nutrition, fitness, and mental health space, Linda has a complete understanding of human behaviors. With this in mind, Linda shares how to make sustainable changes and create new habits that better serve our daily lives.
It’s critical to understand that good and bad habits are formed similarly. With the Tiny Habits Method, Linda uses her knowledge of brain chemistry to help her clients perform positive behavior and associate it with positive emotion. By creating anchor moments that prompt productive action, this methodology can allow you to be your best self on a daily basis.
With simple steps, we can form better habits. Learn more about the critical elements of human behavior, celebrating your anchor moments, and creating pearl habits.
 
Quotes
“Start watching your own behaviors, watch the behaviors of those around you, and start analyzing what prompted the behavior to happen.” (5:53-6:01 | Linda)
“It's really important that when you're trying to help people change behaviors, you deliver a prompt that immediately occurs when they have the ability and the motivation to do that behavior.” (9:10-9:22 | Linda)
“There is no magic number of days that will create a habit. What creates a habit is a positive emotion that's attached to that behavior.” (12:45-12:51 | Linda)
“Rewards do not create habits. It is the instant attachment of a positive emotion that creates the habit.” (14:30-14:36 | Linda)
“We want to make the basics of the Tiny Habits Method accessible to anybody who is interested in learning new habits or designing this method and putting it into their lives.” (30:58-31:06 | Linda)
 
Links
Resources
Access Free 5-Day Program to Build Habits
www.tinyhabits.com/join 
 
Connect with Linda Fogg-Phillips
Website: https://tinyhabitsacademy.com/
FB: https://www.facebook.com/lindaphillips/
FB: https://www.facebook.com/tinyhabits/
IG: https://www.instTiny Habitsagram.com/lindafoggphillips/
IG: https://www.instagram.com/tinyhabits/
LI: https://www.linkedin.com/in/tiny-habits-coach/
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

010: Conversations That Convert With Mary Kathryn Johnson

“One conversation seriously can help you leap forward in your business,” explains Mary Kathryn Johnson, owner of Bot Academy and host of the CEO M.I.S.C.H.I.E.F. Maker Podcast. 
When meeting with potential clients or making a sale, it’s critical to make the other person feel comfortable and heard. Through having real conversations, you can easily connect to who you are talking to while understanding their issues and how you can help. Whether chatting in person or through a chat bot online, you can be others’ solution to everyday problems.
“We have an opportunity as business owners and marketers to create a world that is not as spammy as email marketing is right now.”
Mary Kathryn’s goal is to help entrepreneurs create massive impact and profits through her Mischief Success Path and in this episode, she shares how to leverage more one-on-conversations through chat bots and her LEAP framework.
 
Quotes
“One conversation seriously can help you leap forward in your business.” (4:54-4:59 | Mary Kathryn) 
“If you can take your email and translate it using specific parameters, you can create a conversation in an automated way.” (21:07-21:16 | Mary Kathryn) 
“You need to stay congruent with your roadway. The end needs to be congruent with the beginning.” (24:59-25:06 | Mary Kathryn) 
“We have an opportunity as business owners and marketers to create a world that is not as spammy as email marketing is right now.” (31:34-31:45 | Mary Kathryn)
“The power that you have with one conversation is not just to leap your business forward, but to also transform someone's life and leap their business forward. The power of that one conversation is in your hands.” (34:40-34:57 | Mary Kathryn)  
 
Links
For business owners looking to understand the power of conversational design: 
https://chatbotmom.com   
 
For agency owners or freelancers to learn how to create conversational marketing flows: https://botacademy.com/learn 
 
Connect with Mary Kathryn Johnson
Website: https://callmemkj.com 
Podcast: https://podcasts.apple.com/us/podcast/ceo-m-i-s-c-h-i-e-f-maker/id1633768855 
Facebook: https://www.facebook.com/CallMeMKJ/ 
Instagram: https://www.instagram.com/callmemkj/ 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

009: The Keys To Conversational Selling With Tom Jackobs

“You have to have a real conversation with customers, so it won't feel like you're trying to sell them anything, and they won't feel like they're being sold something either,” explains Tom Jackobs, Serial Entrepreneur. Something that all business owners fear is coming off as pushy to potential customers. Today, Tom shares his insight to help others learn the art of conversational selling.
Tom initially believed he wouldn’t be good at sales because he is introverted by nature. He later realized anyone could succeed at selling because it’s a learned skill just like anything else. If you focus on having honest conversations with potential clients by asking them the right questions, you can determine what they want and how you can help. With this strategy, you won’t feel pushy or “salesy,” but helpful as you fulfill the needs of others and grow your business.
If you want to sell your product or service, you have to understand what your customers want. Learn more about Tom’s essential sales questions, his entrepreneurial journey, and mastering the pre-discovery call.
Quotes
• “You have to have a real conversation with customers, so it won't feel like you're trying to sell them anything, and they won't feel like they're being sold something either.” (3:30-3:39) | Tom)
• “As an introvert, sales didn't come naturally to me. And really, sales doesn’t come naturally to anybody. It is a learned skill, and anybody can do it.” (5:49-5:59) | Tom)
• “When you're following up with leads that have already expressed interest, it's critical to call them within 20 minutes of them filling out that online form.” (13:44-13:55) | Tom)
• “On the discovery call, we go through the rapport building, the questioning phase, and then present the solution.” (20:42-20:49) | Tom)
• “Have a conversation with somebody and help them realize what the next step is, and how to take that next step easily with you.” (23:26-23:33) | Tom) 
 
Links
Download Tom’s special guide with the 3 keys to doubling your sales: https://tomjackobs.com/3keys/
Connect with Tom Jackobs
Website: https://BusinessLeadMaximizer.com
Website: https://tomjackobs.com/
Facebook: https://www.facebook.com/ImpactPilot
Instagram: https://www.instagram.com/impactpilot/
LinkedIn: https://www.linkedin.com/in/trainertom/
YouTube: https://www.youtube.com/channel/UCZgzqH2MiIMHQbLoJXvA5_Q
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

008: The Future Of Medicine With Dr. Meghan Walker

“We have this group of patients who are released into the world, believing that the standard of health they should be moving into is simply “fine,” explains Dr. Meghan Walker, entrepologist, business strategist and founder of Clinician Business Labs.
Meghan focuses on health and business optimization for clinician entrepreneurs while promoting changes in our medical system – introducing a much more sustainable and unrivaled approach to healthcare in her book “Impact Medicine”. In this episode, Meghan shares what she sees as the future of medicine.
In our traditional health system, we believe, as patients, that the best we can hope for concerning our health is to be “fine.” We may struggle with inflammation or autoimmune diseases, but if our blood work seems adequate, we do not receive practical next steps for optimizing our health. 
To rectify this, Meghan encourages a very different approach to delivering care… one that’s patient-centric and meets the patient where they’re at – so learn more about what should be on the other side of the “line of fine”! 
Quotes
• “We have this group of patients who are released into the world, believing that the standard of health they should be moving into is simply “fine.” Fine is the standard with which we are working.” (3:57-4:10 | Meghan)
• "You can't shift a system and change society unless you create buy-in from the people on the ground.” (5:41-5:48 | Meghan)
• “We have a whole spectrum of practitioners who have never been taught how to manage people looking at health optimization, health potential, or the possibility of health.” (10:49-11:02 | Meghan)
• “People are empowered and excited for the first time because they're starting to see some shifts in their health that they control.” (13:47-13:53 | Meghan) 
• “Imagine a society where we move people closer to their potential. That’s what I'm excited to see.” (20:08-20:13 | Meghan)
 
Links
 
Join Meghan for Impact Live: https://bigboost.marketing/impactlives
Use coupon code IL22YES for a free GA ticket or $99 discount off any ticket type  
 
Get Meghan Walker’s book Impact Medicine: https://bigboost.marketing/impactmedicine
Connect with Dr. Meghan Walker
Website: https://meghanwalker.com/
Podcast: https://podcasts.apple.com/us/podcast/impact/id1212507113?mt=2
Facebook: https://www.facebook.com/drmeghanwalker/
Instagram: https://www.instagram.com/drmeghanwalker/
Facebook Group: Impact Money Club https://www.facebook.com/groups/impactmoneyclub
TikTok: https://www.tiktok.com/@drmeghanwalker
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

007: How To Get Booked On Podcasts with Jeremy Ryan Slate

“Podcasting is how people can speak directly to their audience,” explains Jeremy Slate, host of the Create Your Own Life Show and author of “Unremarkable To Extraordinary”.
Jeremy understands the podcast industry inside and out as a highly respected podcast host. Today, he shares how entrepreneurs can get booked on podcasts to share their stories.
If you’re an entrepreneur, reaching your audience and potential clients is vital. With its long-form formats and open conversations, podcasting has become a fantastic marketing tool where you can build your brand and showcase your strengths. Essentially a public relations vehicle where people can learn about you and trust you, Jeremy recommends uncovering your niche and getting in touch with shows that fit your business.
If you want to get your message out to the world, getting booked on podcasts will be incredibly valuable. Learn more about the benefits of the podcast format, getting in touch with hosts, and defining your story pitch.
Quotes
• “Podcasting is still this open format where you can talk.” (3:46-3:49 | Jeremy)
• “Podcasting is essentially a PR action for people getting to know you, like you, and trust you.” (9:19-9:24 | Jeremy)
• “As a guest, your job is to talk about what you want to talk about through the eyes that the person wants to hear it from.” (18:16-18:24 | Jeremy)
• “We're helping people with powerful messages speak directly to the people who need to hear them.” (21:07-21:11 | Jeremy) 
• “Podcasting is how people can speak directly to their audience.” (25:02-25:06 | Jeremy)
 
Links
 
Resources
Download “The Seven Reasons For Not Getting Featured In Your Favorite Podcast” whitepaper: https://crushitonpodcasts.com 
 
https://warmupinbox.com - helps to keep your emails out of  spam and promotional folders
https://hunter.io - helps you find professional email addresses in seconds
https://rephonic.com/ - shows you listener stats on 2.5M+ podcasts
Connect with Jeremy Slate
Website: https://www.jeremyryanslate.com/
Command Your Brand: https://commandyourbrand.com/
Book: https://getextraordinarybook.com/
Podcast:https://podcasts.apple.com/us/podcast/the-create-your-own-life-show/id1059619918 
Facebook: https://www.facebook.com/Jeremyryanslate/
Instagram: https://www.instagram.com/jeremyryanslate
LinkedIn: https://www.linkedin.com/in/jeremy-ryan-slate-bb7b284a
Tiktok: https://www.tiktok.com/@jeremyryanslate
YouTube: https://www.youtube.com/c/jeremyryanslatebiz
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

006: The Neuroscience Of Decision Making With Dr. Eugene Choi

“When we're in the survival state for 70% of our adult life, on average, it's fight, flight, freeze, fight, flight, freeze all the time,” explains Dr. Eugene Choi, Pharm D. BCPS, Filmmaker, Author, and Podcaster. A sought-after transformational mindset coach, Dr. Eugene is on a mission to help leaders operate at their highest levels. Today, Dr. Eugene shares the neuroscience behind decision-making and how to activate the executive part of our brains.
Whether we suffer from habitual fight, flight, or freeze responses – every person is somewhat impaired due to our reactive nature. Although we may subconsciously believe we are consistently in danger and want to protect ourselves, we simultaneously hinder our ability to get what we want. By training our brains to remain calm and learning to step back and view our situations objectively, we can access more creativity and successful decision-making skills.
The possibilities are endless when we can get ourselves out of survival mode. Learn more about how our minds process stress, common mentality mistakes of business leaders, and why we need to take ownership of our outside responses.
Quotes
• “Our brain is in this reactive mode without thinking. Not because your life is in danger, but because of the number of emotions we experience daily that are frankly uncomfortable.” (4:21-4:33 | Dr. Eugene)
• “If we're in the survival state for more or less about 70% of our adult life, on average, it's fight, flight, freeze, fight, flight, freeze all the time.” (9:14-9:22 | Dr. Eugene)
• “The good news is just how you can go to the gym and get stronger with your muscles, we can exercise our brains to improve and rewire the parts that are not serving us.” (18:36-18:47 | Dr. Eugene) 
• “Once you're willing, then you're willing to take ownership. And when you're willing to take ownership, you're willing to get yourself the very thing you need to get to where you need to go.” (21:21-21:34 | Dr. Eugene)
• “When you enter an executive state, you're going to look at both the outside and inside. But in survival mode, you're only stuck on the outside, and that's disempowering.” (25:59-26:06 | Dr. Eugene)
 
FREE TRAINING: How to Activate Your Brain’s Superpowers
A science-backed approach to discover your passion, find your purpose and transform your life:https://destinyhacks.co/
 
Connect with Dr. Eugene Choi
Website: https://destinyhacks.co/ 
Instagram: https://www.instagram.com/eugenekchoi/ 
LinkedIn: https://www.linkedin.com/in/eugenekchoi/ 
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

005: How To Create More Compelling Videos With Ryan Koral

“When you get somebody to share their deepest desires and their “why,” that's powerful,” explains Ryan Koral, documentary filmmaker, podcaster, and educator. As the prolific founder of Tell Studios, Ryan understands the importance of video storytelling. In today’s episode, Ryan shares his insights into what others can do to tell more compelling stories and get the “yes” they are looking to get from their audience.
 
Ryan understands it’s challenging to get in front of a camera and share your passions. However, your story will differentiate you from others. If you can get out of your comfort zone and stand by your message, you will get the clients you need to succeed. Although it’s hard to market yourself and potentially get a “no,” it’s about finding the people who say YES will help you achieve your goals.
 
With any business, learning to create gripping videos is critical. Learn more about what makes a narrative powerful, why your message matters, and how to get out of your own way.
 
Quotes
• “When you get somebody sharing their deepest desires and their “why,” that's powerful and super compelling.” (3:59-4:06 | Ryan)
•  “Wherever I go, I'm selling something… because I believe in many different things.” (6:26-6:30 | Ryan) 
• “Moral of the story is that we just care too much about ourselves, we forget about the importance of our message.” (7:41-7:49 | Ryan) 
• “Your story is incredibly important. That's your differentiator. That's the piece that’s authentically you.” (12:03-12:08 | Ryan)
• “When you're selling something, you’ve got your sales funnel. You've got the top of the funnel, middle of the funnel, and bottom of the funnel. And there’s a place for videos in each step.” (16:31-16:40 | Ryan)
 
Links
 
Download Resource
Download the Secret Formula to Sales-Boosting Short FAQ Videos
 
Connect With Ryan Koral
Facebook: https://facebook.com/ryankoral   
Instagram: https://instagram.com/ryankoral
Linkedin: https://linkedin.com/in/ryankoral
Youtube: https://www.youtube.com/c/GrowYourVideoBusiness
 
Tell Studios:
Website: https://www.tellstudios.com/
Facebook: https://facebook.com/tellstudios
Instagram: https://instagram.com/tellstudios
Youtube: https://www.youtube.com/c/StudioSherpas
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

004: The DEA Framework For Success With Billy Sticker

“It's all about who we're becoming. Not necessarily the destination,” explains Billy Sticker, speaker and marketing consultant. When host Uli first met Billy, he was known as “the man that figured out how to only work five hours a week while running a seven-figure agency.” 
 
Successful in his life, Billy spends his time coaching clients, hosting his podcast, The Blessed Entrepreneur, and being with his family.
 
According to Billy, we must first figure out what we want in life and become that person before that can happen. 
 
We also need to take action to get closer and closer to our goals every day to make sure we stay on track. Although the journey may be slow, the main thing is to remember that it is not speed that matters but keeping your eyes on the road ahead.
 
Once you figure out how to be successful, you can replicate that repeatedly. Learn more about Billy’s DEA framework, becoming a doer, and the confidence boost of having proof.
 
Quotes
• “We have to think about what it is we want in life. And then we must start becoming that person before we can do that.” (3:35-3:47 | Billy)
• “It's all about who we're becoming. Not necessarily the destination.” (4:32-4:38 | Billy)
• “You've got to wake up every day and do something to get closer to your goal. The road you're on is more important than how fast you're going.” (8:47-9:00 | Billy) 
• “People may be going faster than you, but you will eventually get there as long as you don't get off the road.”  (9:13-9:21 | Billy)
• “The more proof you have, the easier it is to get more and more clients.” (12:02-12:08 | Billy)
 
Links
 
Connect with Billy Sticker
Website: https://billysticker.com
Facebook: https://www.facebook.com/billysticker
Book: The Blessed Entrepreneur (Book) 
Podcast: The Blessed Entrepreneur (Podcast)
 
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Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
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Tiktok: https://tiktok.com/@uliiserloh 
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If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing